Samsung: Level Up Texas
Samsung wanted to increase brand awareness in Texas, its American HQ's location, while highlighting the latest and greatest Samsung products.
We collaborated with artist John Mata to create a unique visual identity, and gamer Chase Mason for a series of social activations.
Leveling Up Chase’s Battlestation
We turned Chase’s battlestation into the ultimate Samsung gaming experience and had him live demo it to his followers.
5G Fast Interview
For Instagram, we created this filter, put 60 seconds on the clock, and challenged Chase to answer as many questions as he could before time was up.
Chase Among Us
Remember the part of the pandemic when Among Us became such a cultural phenomenon that even the New York Times wrote an article about it?
We invited Chase and nine other gamers to play in a Twitch live event sponsored by Samsung. With a little COVID-time production magic, we were able to livestream all 10 players on one screen from separate locations.
