Samsung: Break the Rules of Light

For the launch of the Galaxy S22, we created this nightography series to highlight the phone’s low-light capabilities.

We worked with Hulu’s Exposure winner Marilyn Hue, TikTok photographer Alex Stemplewski, Selling Sunset’s Christine Quinn, and dancer Bailey Sok to help us bring it to life.

Marilyn x Christine: Low Light, High Fashion

We went to the high desert for this glam-rock fashion shoot with Christine and a backdrop of neon lights.

The final video is both a behind-the-scenes look of the shoot and a demo of what Night Mode can do.

Alex x Bailey: Night Dancer

For Alex and Bailey’s LA shoot, we wanted to highlight Bailey’s movement and energy. We used UV light and neon body paint to create these glowing images.

We created two videos in Alex’s signature TikTok style: one of his behind-the-scenes process and one where he shares the shoot results with Bailey.

You can click on the images below to watch the full videos on Alex’s TikTok.

Here’s the final video we made for Samsung:

With:

Hannah Murphy (AD)

Scott Clark (GCD)

Press:

Women’s Wear Daily